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Finesse Rolls Out Revitalizing Formula

Finesse has boosted its hair care offerings with the addition of a new revitalizing shampoo and conditioner.

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By: Jamie Matusow

Editor-in-Chief

Finesse has boosted its hair care offerings with the addition of a new revitalizing shampoo and conditioner. According to its parent company, Lornamead, the new product has been developed to address problems common to consumers with color-treated hair. The special Finesse formulation answers two major needs for users: hair strengthening and color protection.

The new Finesse product features a specially formulated ingredient that helps provide several benefits, including better color retention, while helping to reduce fly-aways and static, says the company. Furthermore, it does not leave build-up while conditioning, and provides moisture retention that helps protect and repair cuticle damage. The overall result is healthier-looking hair.

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